Comments on: Roll up the Rim: even losers are winners http://cemonks.wordpress.com/2008/03/16/roll-up-the-rim-even-losers-are-winners/ Sun, 23 Mar 2008 21:45:41 +0000 http://wordpress.com/ hourly 1 By: Colleen Monks http://cemonks.wordpress.com/2008/03/16/roll-up-the-rim-even-losers-are-winners/#comment-22 Colleen Monks Wed, 19 Mar 2008 18:55:38 +0000 http://cemonks.wordpress.com/?p=12#comment-22 Hey Rayanne: I agree that Country Style’s action was necessary for their re-branding as well. The article I got most of the information from began by saying that Country Style is rebranding more than 350 stores across Ontario so clearly they needed to do something that would get coffee drinkers attention. Whether or not people agree with what they’re doing, it did get attention so kudos to them for that! Oh and to respond to your P.S – Tim Hortons has amazing coffee; it’s addictive! Or maybe the brand is addictive, I don’t know! :P Marc: I wouldn’t worry about the sustainability factor simply because Country Style only gave away free coffee from March 3 to March 9. I’d definitely be worried if they tried to pull this thing off for the entire time Tim Hortons does Roll up the Rim because there would definitely be issues with that. I think what they were trying to do was entice people to come try their coffee. It could very well be good coffee but nobody will know that if they don’t try it. But like I said, I love Tim Hortons and would find it difficult to be persuaded to give it up completely for a competitor. But I’m not against trying! :) Hey Rayanne: I agree that Country Style’s action was necessary for their re-branding as well. The article I got most of the information from began by saying that Country Style is rebranding more than 350 stores across Ontario so clearly they needed to do something that would get coffee drinkers attention. Whether or not people agree with what they’re doing, it did get attention so kudos to them for that!

Oh and to respond to your P.S – Tim Hortons has amazing coffee; it’s addictive! Or maybe the brand is addictive, I don’t know! :P

Marc: I wouldn’t worry about the sustainability factor simply because Country Style only gave away free coffee from March 3 to March 9. I’d definitely be worried if they tried to pull this thing off for the entire time Tim Hortons does Roll up the Rim because there would definitely be issues with that.

I think what they were trying to do was entice people to come try their coffee. It could very well be good coffee but nobody will know that if they don’t try it. But like I said, I love Tim Hortons and would find it difficult to be persuaded to give it up completely for a competitor. But I’m not against trying! :)

]]> By: mgesposito http://cemonks.wordpress.com/2008/03/16/roll-up-the-rim-even-losers-are-winners/#comment-18 mgesposito Sun, 16 Mar 2008 23:20:27 +0000 http://cemonks.wordpress.com/?p=12#comment-18 Colleen, I agree with you. Good on Country Style for thinking outside the box and trying to get noticed during Tim Hortons hugely successful campaign. Coffee Time knows that they can't compete with Tim Hortons during their 'Roll Up The Rim' campaign, unless they give away free product. The only thing I would be worried about if I were Country Style is the sustainability of their counter-campaign. Firstly, how long can Country Style afford to give away free coffee for? And secondly, are they really changing peoples behaviours? Their coffee is going to have to be pretty good to get people to switch from Timmy's to Country Style after just one cup. I would bet that as soon as 'Roll Up The Rim' was over, so to would Country Styles inflation in customers. Colleen,

I agree with you. Good on Country Style for thinking outside the box and trying to get noticed during Tim Hortons hugely successful campaign. Coffee Time knows that they can’t compete with Tim Hortons during their ‘Roll Up The Rim’ campaign, unless they give away free product.

The only thing I would be worried about if I were Country Style is the sustainability of their counter-campaign. Firstly, how long can Country Style afford to give away free coffee for? And secondly, are they really changing peoples behaviours? Their coffee is going to have to be pretty good to get people to switch from Timmy’s to Country Style after just one cup. I would bet that as soon as ‘Roll Up The Rim’ was over, so to would Country Styles inflation in customers.

]]> By: Rayanne Langdon http://cemonks.wordpress.com/2008/03/16/roll-up-the-rim-even-losers-are-winners/#comment-17 Rayanne Langdon Sun, 16 Mar 2008 18:50:57 +0000 http://cemonks.wordpress.com/?p=12#comment-17 I had no idea about this, Colleen. Very cool. I think Country Style was pretty smart in its strategy. The company took advantage of an existing market and great idea, and went somewhere new with it. Country Style didn't launch its own roll up the rim-type initiative, but created its own twist. Not only that, it embraced new media promotions, which--let's face it--is rarely done. Overall, I'm really impressed with the whole story. And, I think it was necessary because of the company's re-branding. I'm interested to see how things will continue to pan out for Country Style. P.S. Tim Hortons coffee is really bad! : ) I had no idea about this, Colleen. Very cool.

I think Country Style was pretty smart in its strategy. The company took advantage of an existing market and great idea, and went somewhere new with it. Country Style didn’t launch its own roll up the rim-type initiative, but created its own twist. Not only that, it embraced new media promotions, which–let’s face it–is rarely done.

Overall, I’m really impressed with the whole story. And, I think it was necessary because of the company’s re-branding. I’m interested to see how things will continue to pan out for Country Style.

P.S. Tim Hortons coffee is really bad! : )

]]>